DanaBands began in May of 2009 when owner and designer, Dana Gelenter, was completing her last semester at the University of Delaware. It was one of the worst economic times and very challenging for a soon to be graduate of Fashion Merchandising. Her childhood dreams and goals wouldn’t come so easily or quickly as planned. While everyone was enjoying their last semester of college, Dana began turning her graduation worries into something that would unknowingly become a craze. The trends were hot and with even less money to spare, this fashionista had to keep up. One day while venturing out to the local craft store, she felt compelled to pick up some flowers, feathers, rhinestones and pins to create trendy hair accessories for herself. Hours on end each pin looked better than the last, then came the headbands.
Accessories have always been her favorite Go-to, especially headwear, with their ability to make any basic or repeat outfit look and feel fresh. They have been a staple of hers since childhood and changed with every outfit. It wasn’t long before people took notice of the creations and insisted on purchasing. Now, Dana develops new collections each season for her loyal customers and wholesale buyers!
It is her belief that you can’t understand a customer’s true wants and needs unless you are working with them and your products hands on. All pieces are made professionally by hand in the USA and sold thru various retailers around the world. The line’s attention to detail and signature aesthetics makes DanaBands easy to spot in a crowd.
Our mission is to employ and empower fellow women. We choose to keep production here in the USA to control quality, stay unique, and support our home economy. Each year, all in stock samples are donated to the children with cancer of Tomorrows Children’s Fund in NJ.